Every few years the Board takes some time out to revisit our corporate strategy and to agree on what it would like the organisation to achieve and how we might judge our success or failure. In the past we have written very long and detailed plans – often exceeding thirty pages in length. This year we are trying something different.
The corporate strategy is the road map for the Group. It directs the staff team into what they should be doing and how they should behave. When recruiting staff we look for people who have a natural sympathy with the statements contained within the strategy, as we will only achieve the Board’s vision with a staff team united around its objectives.
The new strategy will shape the services provided by both Broadland Housing Association and Broadland Meridian over the next three years. When we were writing the strategy we tried to listen to the views of many of our tenants, clients, services users, staff and stakeholders. Thank you to all those who became involved in that process – your contributions are really appreciated.
I am really pleased that we are able to publish a copy of our new strategy in Door to Door. If it were thirty pages long that would not have been possible.
Over the next few months we will be developing much more detailed annual plans for the teams, which will translate the ambitions contained within the strategy into specific action plans.
We have set ourselves an ambitious target. Our vision is that our activities will improve life opportunities for many people in Suffolk and Norfolk and our mission is to make sure that our delivery standards are the highest we can achieve. I will not pretend that it will be easy to achieve all our ambitions and I am sure that we will not always get it right and always deliver services at the standard we aspire to. When we get it wrong, we will need to learn from our mistakes, so that we can get better and provide you with a better service. This is one of the reasons that feedback – even complaints – is always appreciated.
Michael Newey, Group Chief Executive